Chocolate Magic was started in 2010 by Susan Anderson. Following redundancy from the Telecommunications Industry, Susan followed her passion for chocolate by training as a chocolatier with the industry famous John Slattery, of Slatterys Chocolatiers in Manchester.
In 2012 Susan was joined in her business by husband Malcolm. Malcolm turned his attention to building Chocolate Magic into a substantial business. Susan and Malcolm now sell their products at various food festivals, Christmas fairs, delicatessens, restaurants and many other retailers throughout the North West of England.
"Our event trade stand paperwork takes up a lot of my time. We attend over forty events a year. I am constantly shifting from downloading forms from websites or emails, completing either by hand or, attempt to do it by computer, to data inputting on numerous individual event website booking forms - half the time not even getting a receipt, or a copy of my application! Some shows I just call and book and hope everything goes well.
I then have to chase the vast majority of organisers for a decision, only to be told weeks later "we do not appear to have had it" or "could you re-send your email" or "your Risk Assessment is missing" or something similar. Arrrrgh! Its a complete nightmare to be honest but has to be done.
So when we used Event Owl for the first time last year we just thought 'YES' FINALLY, someone has thought about US as well as themselves'. Talk about cutting down the red tape and easing the process, its a doddle to use"
We have supported Julie with the new development of Event Owls latest site, as we really can see the benefits to what she is trying to do. So many of us exhibitors go to multiple events, so its makes sense to just centralise them allowing us to book through it, after all the organisers still receive ALL our information and money?
We sincerely hope more organisers and exhibitors will use it. We also know the system will get easier to use. Julie is very determined to cut down BOTH the Exhibitors and Organisers paperwork as she has been in both these roles herself!"
Susan Anderson, Chocolate Magic