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Malton Food Lovers Festival - Spring 2025

by Visit Malton CIC (125 exhibitors, 40000 visitors)

About event

24 – 26 May 2025

Set across the streets of Yorkshire’s Food Capital, Malton Food Lovers Festival is a celebration of Yorkshire's finest produce and cooking.​

The Food Lovers Festival is a family foodie extravaganza and is one of the UK's biggest 'free to enter' food festivals. We're not known as Yorkshire's Foodie Glastonbury for nothing!

Vendors for this event are chosen on quality, presentation, reputation and Yorkshire provenance. The more information you can give us in your application the better.

 

 

Schedule

Wednesday, 14 May 2025

  • 12:01 am – 11:59 pm
    Application Closing Date
    The closing date for applications is midnight on Tuesday 13th May

Thursday, 22 May 2025

  • 12:00 pm
    Joining Instructions
    Joining Instructions will be sent via email w/c 19th May. If you have not received your joining instructions by Thursday 22nd May, check your spam then contact Visit Malton

Friday, 23 May 2025

  • 4:00 pm – 8:00 pm
    Set-up on Friday Night
    All street food units must set up on Friday night from 4pm.

    Market traders can opt to set up on Friday night from 4pm or wait until Saturday morning (6am - 8am)

Saturday, 24 May 2025

  • 6:00 am – 8:00 am
    Access on Saturday morning
    Access can be granted from 6am to 8am.

    If you arrive after 8am you may need to load by hand from the road closure point

    No access will be granted after 8.30am

    All vehicles must be removed from the festival site by 8.30am
  • 9:00 am – 6:00 pm
    Market Opening Times - Saturday
    The market stalls will be open from 9am to 6pm
  • 9:01 am – 8:00 pm
    Street Food Courts Opening Times
    Street Food Courts will be open from 9am to 8pm
  • 6:30 pm – 8:00 pm
    Access on Saturday night
    Access to the festival site will be granted once the Health & Safety Manager decides the streets are sufficiently clear of the public.

    As the event is open to the public until 6pm, it is likely access will not be granted until nearer 6.30pm.

    The street food courts will remain open until 8pm, so Market Place from the Post Office to The New Malton will remain closed until after 8pm.

Sunday, 25 May 2025

  • 10:00 am – 6:00 pm
    Market Opening Times - Sunday
    The market stalls will be open from 10am to 6pm

Monday, 26 May 2025

  • 10:00 am – 5:00 pm
    Market Opening Times - Bank Holiday Monday
    The market stalls will be open from 10am to 5pm

Apply for this event

Exhibit

IMPORTANT INFORMATION

THIS EVENT HAS AN OPTION TO PAY A DEPOSIT OF 25% ON APPLICATION. ­PLEASE ENSURE YOU TICK THE DEPOSIT OPTION AT CHECK OUT, OTHERWISE YOU WILL BE CHARGED FOR THE FULL AMOUNT ONCE APPROVED (PLEASE NOTE - NO PAYMENT IS PROCESSED UNTIL YOUR APPLICATION IS APPROVED).

Market Traders (Food/Drink - Not Alcohol/Not Street Food)

We offer various types of pitches for food/drink market traders:

  • Option 1 includes one of our 3m x 3m gazebos c/w an 8ft trestle table
  • Option 2 is the same as Option 1 but also includes a 13amp/16amp power connection 
  • Option 3 is for an open space (for your own branded 3m x 3m gazebo)
  • Option 4 is the same as Option 3 but also includes a 13amp/16amp power connection

In the 'Extra's' section you can order an additional trestle table if required

Alcohol Vendors (off-sales only - operating via our Premises License)

We offer various types of pitches for Alcohol vendors::

  • Option 5 includes one of our 3m x 3m gazebos c/w an 8ft trestle table.
  • Option 6 is the same as Option 5 but also includes a 13amp/16amp power connection
  • Option 7 is for an open space (for your own branded 3m x 3m gazebo). 
  • Option 8 is the same as Option 7 but also includes a 13amp/16amp power connection

In the 'Extra's' section you can order an ­additional ­trestle ­table if required

Please note, we have a Premises License covering the entire Festival Site so you do not require a TENS. You must be over 18 years of age to sell alcohol and be the holder of a Personal License. You must agree to operate a 'Challenge 25' policy. All drinks must be sold in sealed containers, intended for home consumption. Small samples may be given out but must be dispensed in a sustainable/­biodegradable ­cup (no single use plastics are permitted)

Market Traders (Non-Food­/Drink)

We offer two types of pitches for non-food/­drink ­market traders:

  • Option 9 includes one of our 3m x 3m gazebos c/w an 8ft trestle table. Your position will be within the specific non-food market area in Newgate
  • Option 10 is for an open space (e.g. for your own branded 3m x 3m gazebo). Your position will be within the specific non-food market area in Newgate

Artisan Producers Indoor Pitch

Option 11 - We have a limited number of ­subsidised ­Artisan Producer Pitches available. These pitches are reserved for new artisan producers who have been trading for less than 3 years.

Special Diets Market Traders (Vegan/­Vegetarian/­Gluten Free/Non-Dairy)

We offer a discounted rate for producers who specilaise in products exclusively for special diets. If you feel you qualify, please email your details to stalls@­visitmalton.­com and if you are successful we will send you a discount code. 

Street Food Pitches (Min 4* Food Hygiene Rating required - 5* preferred)

Our definition of Street Food is any food or drink that is sold for immediate consumption (i.e. not sold in sealed packages intended for consumption at home).

We operate a commission scheme with our street food partners whereby we receive 25% of your takings. When you apply for a street food pitch you will be presented with a deposit ­invoice, which includes a compulsory £50 waste collection fee.

At the end of each trading period you are required to give us your gross trading figures (preferably a Z report from your till or a screenshot of your card machine readout).

At the end of the event we will calculate your 25% commission and reduce the total by the deposit you have paid (minus the waste collection fee). If the sum total is more than your reservation fee then we will send you an additional invoice. if your sum total is lower than your reservation fee then a credit will be issued. Your final fee will be 25% of your gross turnover + £50 (waste collection fee) + any optional extras you have booked (e.g. power).

To reduce landfill, we require all our street food traders to serve using reusable, recyclable or ­decompostable products (No single use plastics or polystyrene are permitted)  

All trade stands will be on hard standing.

Sales of street food to cease at least 30 minutes prior to the published Festival closing time to allow time for your queue to be served before the event finishes. If your lead time is longer then you may close your queue earlier. This will ensure the roads are more quickly cleared of pedestrians at the end of the day and will therefore enable us to allow traders vehicles in more promptly.

On Saturday night there is an option for Street Food Traders to stay open until 8pm.

Alcohol vendors (on-sales)

Alcohol on-sales is only available to active members of ­Ryedale ­Pubwatch. We work with licensed premises within the core festival area for retail brands - 'Pop-Up' bars are available for independent producers.We have a Premises License covering the entire Festival Site so you do not require a TENS. You must be over 18 years of age to sell alcohol and be the holder of a Personal ­License. You must agree to operate a 'Challenge 25' policy. All drinks must be decanted into a sustainable/­biodegradable ­cup (no single use plastics are permitted and no glass bottles or vessels are permitted). On-Sales will cease at least 30 minutes prior to the published Festival closing time to allow for 'drinking up'. This will ensure the roads are more quickly cleared of pedestrians at the end of the day and will therefore enable us to allow traders vehicles in more promptly.

Other useful information:

Please review our social media channels for a 'flavour' of the type of stands available.

You need to register with Event Owl to store your details and process your application - there is not a paper application form.

Click on the dotted lines to reveal more information.

If you have any specific requirements, such as a particular location, then please make a note of that in the 'Special Requests' box (we try our best with any special requests but cannot guarantee a specific position)

Generators are not permitted. If you require electricity please book one of the specific powered options

All rubbish must be taken away with you - unless you pre-book a waste collection service. It is not permitted for you to dispose of your rubbish in any of the public bins. If we find you doing this we will invoice you for the disposal of your rubbish (minimum £100 + VAT).

What happens next?

Your application will be assessed by the Visit ­Malton ­Team and you will receive an automatic email from Event Owl to confirm your application has been received. If you do not receive your email straight away please check your spam filter

If your application is approved, you will receive a further confirmation email via Event Owl 

Your payment will be processed once your application has been approved. If you have chosen to be in the Deposit scheme your balance will be automatically taken five weeks prior to the event .This will be automatically taken from the card presented at the time of booking. Further details will be on the email sent to you by Event Owl.

Failure to pay the invoice by the due date could result in your pitch allocation being released and given to another trader on the waiting list.

Only those approved will have their payment cards charged.  You need to make sure that the details on this form are correct. You will not be able to make any changes to this form once it has been submitted.

If your application is declined you will receive a confirmation of this via Event Owl and your card payment details will be automatically deleted.

Your joining instructions will be sent out to you a few days before the event. (If you have not received this information by the Wednesday before the event then please check your spam filter then get in touch with Visit Malton)

The draft layout plan is provided for guidance only. The plan is subject to change and no particular ­numbered pitch can be guaranteed. If you are booking a stall with power you must fill in and return the 'Power Booking Form' 

Offer
Price
Size / Qty
Market Traders - (Not Alcohol/Not Street Food)
Option 1 (Visit Malton Gazebo)
With this option we will provide you with one of our 3m x 3m gazebos c/w an 8ft trestle table.

Gazebo walls will be issued to close your gazebo overnight (we have security on duty but the safety of any stock or valuables is entirely your own responsibility).

You must supply your own cloths/skirt for the stand, which must be presentable and tidy at all times
£495 +20% VAT
Option 2 (Visit Malton Gazebo + Power)
With this option we will provide you with one of our 3m x 3m gazebos c/w an 8ft trestle table and a 13amp/16amp power connection..

Gazebo walls will be issued to close your gazebo overnight (we have security on duty but the safety of any stock or valuables is entirely your own responsibility).

You must supply your own cloths/skirt for the stand, which must be presentable and tidy at all times
£570 +20% VAT
Option 3 (Open Space)
With this option we will provide you with an open space (for your own branded 3m x 3m gazebo, which must be weighted down and capable of withstanding 40 MPH winds).

Your pitch must be presentable and tidy at all times
£495 +20% VAT
Option 4 (Open Space + Power)
With this option we will provide you with an open space (for your own branded 3m x 3m gazebo, which must be weighted down and capable of withstanding 40 MPH winds).plus a 13amp/16amp power connection.

Your pitch must be presentable and tidy at all times
£570 +20% VAT
Outdoor Market Pitch Upgrade
This upgrade guarantees your pitch will have two trading sides. (could be an end of section or a corner pitch)
£100 +20% VAT
Outdoor Market Waste Collection
This payment allows you to leave your rubbish for us to dispose of.on your behalf.

Your rubbish will be collected at the end of each trading period
£30 +20% VAT
8ft Trestle Table hire
Your order for an extra table will be in your stall/pitch when you arrive and will be checked out on your departure
£15 +20% VAT
Alcohol Vendors (Off-Sales Only) - Operating under our licence (No TENS required)
Option 5 (Licensed Visit Malton Gazebo)
These licensed pitches are for vendors selling alcohol in sealed containers for home consumption (Off-Sales)

Alcohol sales are covered by our own premises license so there is no need for you to apply for a TENS. You will need your own personal license and you will have to comply with our Challenge 25 policy.

With this option we will provide you with one of our 3m x 3m gazebos c/w an 8ft trestle table.

Gazebo walls will be issued to close your gazebo overnight (we have security on duty but the safety of any stock or valuables is entirely your own responsibility).

You must supply your own cloths/skirt for the stand, which must be presentable and tidy at all times
£625 +20% VAT
Option 7 (Licensed Open Space)
These licensed pitches are for vendors selling alcohol in sealed containers for home consumption (Off-Sales)

Alcohol sales are covered by our own premises license so there is no need for you to apply for a TENS. You will need your own personal license and you will have to comply with our Challenge 25 policy.

With this option we will provide you with an open space (for your own branded 3m x 3m gazebo, which must be weighted down and capable of withstanding 40 MPH winds).

Your pitch must be presentable and tidy at all times.
£625 +20% VAT
Option 8 (Licensed Open Space + Power)
These licensed pitches are as per Option 7 but also include a 13amp/16amp power supply.
£700 +20% VAT
Licensed Pitch Upgrade
This upgrade guarantees your pitch will have two trading sides. (could be an end of section or a corner pitch)
£100 +20% VAT
Licensed Pitch Waste Collection
This payment allows you to leave your rubbish for us to dispose of.on your behalf.

Your rubbish will be collected at the end of each trading period
£30 +20% VAT
8ft Trestle Table hire
Your order for an extra table will be in your stall/pitch when you arrive and will be checked out on your departure
£15 +20% VAT
Non-Food Market Traders
Option 9 (Non-Food Visit Malton Gazebo)
With this option we will provide you with one of our 3m x 3m gazebos c/w an 8ft trestle table.

Your position is will be within the dedicated Non-Food Section of the festival.

Gazebo walls will be issued to close your gazebo overnight (we have security on duty but the safety of any stock or valuables is entirely your own responsibility).

You must supply your own cloths/skirt for the stand, which must be presentable and tidy at all times
£495 +20% VAT
Option 10 (Non-Food Open Space)
With this option we will provide you with an open space (for your own branded 3m x 3m gazebo, which must be weighted down and capable of withstanding 40 MPH winds).

Your position is will be within the dedicated Non-Food Section of the festival.

Your pitch must be presentable and tidy at all times
£495 +20% VAT
Non-Food Market Pitch Upgrade
This upgrade guarantees your pitch will have two trading sides. (could be an end of section or a corner pitch)
£100 +20% VAT
Non-Food Market Waste Collection
This payment allows you to leave your rubbish for us to dispose of.on your behalf.

Your rubbish will be collected at the end of each trading period
£30 +20% VAT
8ft Trestle Table hire
Your order for an extra table will be in your stall/pitch when you arrive and will be checked out on your departure
£15 +20% VAT
Street Food Vendors - 25% commission + waste collection fee + optional extras
Hot Food Pitch - DEPOSIT
You are booking open space in one of the food court areas.

Please indicate the width and depth of the space required and if your unit is a gazebo or a trailer, etc

The pitch fee is 25% of your gross takings less the deposit paid (minus the compulsory waste collection fee)

Electric can be booked separately below.
£500 +20% VAT
Ice Cream & Cold Desserts Pitch - DEPOSIT
You are booking open space in one of the food court areas.

Please indicate the width and depth of the space required and if your unit is a gazebo or a trailer, etc

The pitch fee is 25% of your gross takings less the deposit paid (minus the compulsory waste collection fee)

Electric can be booked separately below.
£250 +20% VAT
Vegan & Vegetarian Pitch - DEPOSIT
You are booking open space in one of the food court areas.

Please indicate the width and depth of the space required and if your unit is a gazebo or a trailer, etc

The pitch fee is 25% of your gross takings less the deposit paid (minus the compulsory waste collection fee)

Electric can be booked separately below.
£250 +20% VAT
13amp/16amp Power Connection - Food Court
Each electrical item must be listed with its wattage on the Power Booking Form (available in the downloads section)

All electrical appliances and extensions MUST be PAT tested before arrival.

This power connection can be upgraded to remain on overnight.
£75 +20% VAT
32amp Power Connection (single phase) - Food Court
Each electrical item must be listed with its wattage on the Power Booking Form (available in the downloads section)

All electrical appliances and extensions MUST be PAT tested before arrival.

This power connection can be upgraded to remain on overnight.
£125 +20% VAT
63amp Power Conection (single phase) - Food Court
Each electrical item must be listed with its wattage on the Power Booking Form (available in the downloads section)

All electrical appliances and extensions MUST be PAT tested before arrival.

This power connection can be upgraded to remain on overnight.
£200 +20% VAT
125amp Power Connection (single phase) - Food Court
Each electrical item must be listed with its wattage on the Power Booking Form (available in the downloads section)

All electrical appliances and extensions MUST be PAT tested before arrival.

This power connection can be upgraded to remain on overnight.
£300 +20% VAT
Overnight Power Upgrade
If you require your power to remain on overnight, please add this upgrade to your chosen power package
£50 +20% VAT
Existing Bars (within the Festival footprint)
Bar service inside
This package is for bars who wish to serve drinks into non-glass vessels for consumption outside in the festival area. The fee contributes to refuse collection and licensing
£500 +20% VAT
Bar service outside
This package is for bars who wish to serve drinks from a 'pop-up' bar outside their premises. Drinks must be served into non-glass vessels. The fee reflects the additional trading opportiunity as well as a contribution towards refuse collection and licensing
£1000 +20% VAT
Additional outdoor space
This package allows a bar to book space outside their premises to use as a 'pop-up beer garden'. It is in addition to one of the two options above. The price is per sq metre. Demarcation and licensing control of your area is your own responsibility
£10 +20% VAT
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