Who are we?
A key turning point for Event Owl...
During research we asked Exhibitors the question, “What do you hate most about event application forms?”
One response was, “There mere existence.”
Something needed to be done.
As such, Event Owl was created by founder, Julie Whalley, a multiple events consultant organiser with experience behind the trade stand too. She also has strategy and technical planning skills gained as an officer in HM British Army.
Event Owl has been the result of listening to fellow event organisers and exhibitors of all shapes and sizes, family and friends, being guided by mentors and government agencies, carrying out in-depth research with University intervention, and engaging the know-how of excellent IT companies.
Julie Says, “I got pretty frustrated filling in hundreds of varous formatted event forms in for various exhibiting clients who genuinely did not have the time to fill them in themselves as they were busy. I was repeating their information constantly into different event forms. At the same time I was also inundated with hundreds of completed event forms I had sent out via post and email for the events I organised. My desk was awash with paper! There was nothing on the market that took into consideration the plight of the exhibitor (mostly small businesses whose time is so valuble to the UIK economy).
Most of the operating platforms on the market make it easy for the event organiser, NOT the exhibitor. Even those Organisers who have individual,bespoke website booking forms make it difficult to book. In particular, why ask a small business owner who is already stressed with their own admin, to take another twenty plus minutes to complete a form, when a minute or two is all that’s required with todays technology? It’s taken a few years of thinking and much flow charting on my walls, but having done this manually I've created a system that benefits BOTH parties.
"Event Owl can integrate with many existing website systems, in the future this will enable exhibitors more options as to how they apply for event trade stands. We welcome organisers with bespoke systems to contact us to further help their exhibitors"
Event Owl is a meeting platform where event organisers and exhibiting businesses can come together and save time; enabling them to spend more time organising their event or making their products
The portal is a system that can be accessed 24/7/365 on your laptop, desktop or mobile device. Depending on your device and as long as you have access to Wi-Fi and/or a phone signal, you will be able to access Event Owl.
Here are some of the findings from our research with event organisers and exhibitors from 2013 - 2015:
AVERAGE COSTS FOR EXHIBITORS ASSOCIATED WITH EVENT FORM FILLING, PAPER BASED IN PARTICULAR
Wages – Researching, shortlisting, screening, data entry/writing by hand, photocopying/printing, posting, phone calls, emailing, reconciling, chasing for application status - £7ph
Utilities - Broadband, telephone, electric, heating etc. - 50p
Paper and print – Photocopying forms, printing forms off avg of 6 sheets per form (3 application form + Insurance/Risk Assessment/Industry specific accreditation) - 90P
Envelopes and postage – A5/A4 Envelope plus First Class stamp large letter signed for - £2.35
Telephone calls – Average of 15 minutes (over a couple of calls) for most events - 15p
ORGANISER EXHIBITOR PROCESSING COSTS
When questioned most event organisers had no idea how much time and money they spent on exhibitor administration - but all said it was far too much! From our own personal experience as organisers, per exhibitor it actually is not too far off the same as the exhibitors!
All event forms consist of the same information requests, and therefore we have designed a standardised information system that still allows event organisers some individuality. The information is input into a simple dashboard; clear, precise, secure and accurate